{"id":46,"date":"2026-06-04T06:42:44","date_gmt":"2026-06-04T06:42:44","guid":{"rendered":"https:\/\/goinfosys.com.np\/index.php\/portfolio\/healthcare-brand-refresh\/"},"modified":"2026-06-07T11:51:26","modified_gmt":"2026-06-07T11:51:26","slug":"healthcare-brand-refresh","status":"publish","type":"gpd_project","link":"https:\/\/goinfosys.com.np\/index.php\/portfolio\/healthcare-brand-refresh\/","title":{"rendered":"Healthcare Brand Refresh"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Specialty healthcare clinic needed a focused digital growth system that could connect strategy, creative execution, website experience, and performance reporting.<\/p><h2 class=\"wp-block-heading\">Project scope<\/h2><ul class=\"wp-block-list\"><li>Audience and competitor research to clarify high-intent opportunities.<\/li><li>Conversion-focused content, landing page, and campaign recommendations.<\/li><li>Tracking plan with events, lead sources, and monthly reporting views.<\/li><li>Creative direction aligned with brand trust, search intent, and campaign goals.<\/li><\/ul><h2 class=\"wp-block-heading\">Outcome<\/h2><p class=\"wp-block-paragraph\">The project produced +38% consult requests by improving how visitors discovered, understood, and acted on the offer.<\/p><h2 class=\"wp-block-heading\">Why it worked<\/h2><p class=\"wp-block-paragraph\">The work combined better message clarity, cleaner UX, technical improvements, and measurement that showed which activities were creating useful demand.<\/p>","protected":false},"excerpt":{"rendered":"<p>Brand identity, service-page messaging, appointment CTAs, trust signals, and conversion content for a specialty clinic.<\/p>\n","protected":false},"featured_media":72,"template":"","gpd_project_type":[7],"gpd_industry":[12],"class_list":["post-46","gpd_project","type-gpd_project","status-publish","has-post-thumbnail","hentry","gpd_project_type-branding-projects","gpd_industry-healthcare"],"_links":{"self":[{"href":"https:\/\/goinfosys.com.np\/index.php\/wp-json\/wp\/v2\/gpd_project\/46","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goinfosys.com.np\/index.php\/wp-json\/wp\/v2\/gpd_project"}],"about":[{"href":"https:\/\/goinfosys.com.np\/index.php\/wp-json\/wp\/v2\/types\/gpd_project"}],"version-history":[{"count":1,"href":"https:\/\/goinfosys.com.np\/index.php\/wp-json\/wp\/v2\/gpd_project\/46\/revisions"}],"predecessor-version":[{"id":109,"href":"https:\/\/goinfosys.com.np\/index.php\/wp-json\/wp\/v2\/gpd_project\/46\/revisions\/109"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goinfosys.com.np\/index.php\/wp-json\/wp\/v2\/media\/72"}],"wp:attachment":[{"href":"https:\/\/goinfosys.com.np\/index.php\/wp-json\/wp\/v2\/media?parent=46"}],"wp:term":[{"taxonomy":"gpd_project_type","embeddable":true,"href":"https:\/\/goinfosys.com.np\/index.php\/wp-json\/wp\/v2\/gpd_project_type?post=46"},{"taxonomy":"gpd_industry","embeddable":true,"href":"https:\/\/goinfosys.com.np\/index.php\/wp-json\/wp\/v2\/gpd_industry?post=46"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}